giving back is part of who we are.

Our life experiences and personal journeys have inspired us to get involved in causes championing people – especially those promoting better mental health and wellbeing in hospitality.

we’re involved and invested.

Our founder Craig is a Patron for Hospitality Action, a charity that’s been taking strides to support as many hospitality people as possible since 1837.

Since the beginning of 2020 alone, Hospitality Action has awarded £4,000,000 in grants to those in need, including 12,500 grants to families and 1,413 winter fuel grants. They’ve answered 30,000 helpline calls and delivered 8,775 counselling sessions.

Whether you’re dealing with bereavement or bullying, physical or mental ill health challenges, poverty or addiction, Hospitality Action is here to help.

we walk the walk.

In 2020, Craig created Walk for Wellbeing: a nationwide event promoting better mental health and wellbeing in the industry, in support of Hospitality Action.

To date, thanks to the support from many, the event has raised over £350,000.

Walk for Wellbeing returns in October 2025 and you’re invited to get involved.

  • “I’d like to thank everyone involved in this year’s Walk for Wellbeing. The event has proven, once again, what can be achieved when we all join together.

    The work of Hospitality Action is more important than ever, please continue to support however you can. Roll on Walk for Wellbeing 2025!”

    Craig Prentice, Founder of mum and Creator of Walk for Wellbeing

  • "Walk for Wellbeing is fast becoming one of the key events in the Hospitality Action fundraising calendar. It has all the ingredients for the perfect fundraiser: it brings people together, encourages them to spend time outdoors, puts wellbeing at the heart of the conversation, and raises some serious funds for hospitality people in crisis. In turbulent times, knowing that you work within a supportive team with well-trained management is more important than ever before, and Walk for Wellbeing plays an important role in normalising conversations about our mental health.”

    Mark Lewis, Chief Executive, Hospitality Action

  • “I just wanted to say how grateful I am for the grant.

    I honestly cannot express how much it means. This will have such a massive impact on day-to-day life and the peace of mind it has given is priceless.”

    Walk for Wellbeing beneficiary

  • “We genuinely can’t put into words how much this has helped us.

    We never thought we would ever be in a position in our life to have to reach out and ask for support, but we are at rock bottom in our life right now and the support that you have shown us we will never be forgotten."

    Walk for Wellbeing beneficiary

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ambassador

Craig is an Ambassador for Saira Hospitality, a non-profit transforming the way hotels connect with communities by partnering to create pop-up schools that provide local people with the knowledge and skills they need to build a career in hospitality.

official supporter

mum is an official supporter of Only a Pavement Away, which connects forward-thinking hospitality employers and charities working with prison leavers, veterans, and people experiencing homelessness to help place them into long-term, stable employment.