we nurture real relationships between forward-thinking hospitality brands and brilliant people.

We believe people deserve to be looked after properly, which is why we take a human approach to hiring. Because we want to make hospitality and recruitment better places to be.

Ask anyone: mum knows everyone (well, almost). We’ve been in the business for 20 years, so we know our stuff. And, while we keep our ear to the ground, we’re great at keeping schtum when it matters.

Best of all, we’re always here when you need us.

we’re here for you.

Nurturing people is our thing. We build relationships so we can get to know you and what makes you tick. That way, we can help you the best way we know how, because we want you to succeed.

we say it like it is.

If you can rely on anyone to be honest, it’s mum. We’re transparent about our work and always tell the truth – even if it means going against the grain. It’s how you know we care.

we get things done.

You know mum: forever doing ten things at once, yet always reliable, organised, and efficient. While we pride ourselves on being considerate, we’re also laser-focused, methodical, and results-driven.

there’s no one like mum.

mum knows us better than we know ourselves, spots our needs before we do. mum cares, but will happily challenge us. mum’s on our team – actually, they’re our biggest cheerleader.

Craig Prentice founded mum in 2019 to inject some much-needed love into hospitality and recruitment by making people feel seen, valued, and genuinely looked after.

we let our work do the talking.

  • “mum’s passion for people, combined with their authentic, personalised and professional approach to recruitment, makes working with them a breath of fresh air.”

  • “Accessible, extremely well connected and able to deliver results.”

  • “mum flips the idea of a traditional recruiter on its head and is the reason why they are my absolute go-to.“

  • “For the first time in a while I felt seen, but most importantly listened to and understood. mum took time to get to know me.”

  • “A big mum fan – not only an effective recruiter, but also a big community player.”

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