we believe people deserve to be looked after properly.

Candidates deserve to be understood, so you can discover your rewarding work-home in a place where you’re valued and respected. Clients need a talent partner who cares as much about your business as you do – after all, your success rests on your people.

Really, it all comes down to looking after people properly. It’s not rocket science. But in a world where not all employees are appreciated and hiring teams are sometimes treated as a means to an end, treating others as you'd like to be treated is pretty radical.

we want to make hospitality and recruitment better places to be.

At mum, we don’t consider ourselves ‘disruptors’ and we’re not interested in ‘changing the game’. We just want to make hospitality and recruitment better places to be – one real relationship at a time. We do that by making both clients and candidates feel seen, appreciated, and genuinely looked after.

By treating others as we’d like to be treated, we hope we can gently nudge everyone in the right direction. Together, we can be the positive difference and make hospitality a home.

Craig Prentice | Founder & Director

our founder is a champion of people.

Craig is a hospitalitarian through and through. Having begun his career working at iconic London venues – including The London Eye and Roundhouse – he’s always had a special knack for creating great experiences and building long-lasting relationships.

It was his passion for people that led him to recruitment in 2012. After many years recruiting for high-profile hospitality clients across the industry, he joined Ennismore to consult on leadership recruitment and new opening projects for The Hoxton and Working From_.

In 2019, after some challenging personal experiences, Craig reassessed how he wanted to live and work. Believing people deserve to be looked after properly, Craig channelled his energy into creating mum. His vision? To make hospitality and recruitment better places to be.

Craig’s personal journey has inspired him to become involved in causes championing people – especially those promoting better mental health and wellbeing. He’s involved in a number of causes and charities, and is a Patron for Hospitality Action. In 2020, he created Walk for Wellbeing in support of Hospitality Action, which has raised over £350,000 to date.

Email Craig: craig@workwithmum.com
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